Digital Strategy

The world is becoming more digital and with that comes a ton of opportunities. Services, products and the way we work is changing daily. The way consumers navigate the digital world is much more different than what we are used to traditionally. Expectations are changing regularly and it’s important that your business can adapt and subsequently meet such expectations. 

In order to adapt, a digital strategy must be in place...

1. Research

2. Analysis

3. Strategy

4. Conception

1.

Research

2.

Analysis

3.

Strategy

4.

Conception

The purpose behind our workflow is to create a solid foundation from which your dreams can grow. A dream without a plan and a goal is just a dream. Our goal is to being your dreams to life. BY having a good plan in place you will in turn save money but also get a higher ROI. 

Learn more about our Digital Strategy process...

Research.

Finding facts is seldom a problem.

Our clients often sit on important sources of facts, it’s just that no one has previously bothered to gather them and go through them. In addition, there are lots of facts in the form of statistics, reports and articles compiled by authorities, institutions, trade unions, industry associations and large companies. This type of research is usually something that our clients value because it gives them insights about themselves and their market that they did not have before the project.

Analysis.

To analyze something is to divide it into several parts and examine each part separately.

Facts in themselves are not knowledge. It is only when they are used to answer the right kind of questions that facts become insights. When we work with analysis, we formulate questions based on the assignment and make assumptions. Then it is important, based on the facts gathered, to answer the questions and confirm or reject our assumptions.

We always analyze with the end user in focus because the user’s experience is decisive for whether the project is successful or not. A bad user experience will run counter to any other business goals the project may have. In addition, our customers usually appreciate that we help them look at their own services and products with the user’s eyes.

We perform different types of analysis depending on the form of the project.

We do:

  • an overall analysis – we look at the customer’s business, set goals, target groups, customer journey and competitors.
  • an analysis of the user experience – we find out the users’ needs, the challenges or problem areas that exist to be able to solve them. We also look at how users behave, for example with the help of Google Analytics and Hotjar (which record how the user moves on a website). In some cases, we also perform user tests to confirm or reject our assumptions.
  • a technical analysis – we identify the editors’ needs, look at what integrations need to be made, map existing or new requests for technical functions, go through security requirements, requirements for performance and handling of personal data.

Strategy.

From our analysis, we have a list of a lot of things that need to be reviewed. We may have identified the need for a new design, a new technical platform or new ways for users to do things. The strategy helps us to place these activities in a larger context that is an extension of the client’s overall business goals. It can be about increasing sales, raising the quality of service, increasing product awareness, establishing oneself in new markets or taking market shares and strengthening the brand through innovation. The right things are therefore initiatives that are in line with the overall business strategy and that contribute to the company achieving its goals.

In general, the strategy is the part of the thought process that surrounds a project that is most difficult to describe. One way to see the contours of the strategy more clearly is to compare it with related activities. An analysis can e.g. give us answers to things that should be done, but it does not say anything about which things to prioritize and above all not why they should be considered priorities. That answer is in the strategy. When you work with concepts, you develop solutions and ideas, but without a strategy you cannot evaluate these solutions and ideas. They need to be put in a business and goal-oriented context to be able to know if you are doing the right things in the right way. This context is found in the strategy.

Conception.

A concept is a key idea.

It is not possible to take a strategy straight off and put it into production. The strategy talks about what we should focus on and why (the plan), but not how we should do it (the execution). The concept is thus the bridge between the strategy work and the final product. This will ensure that everything we do in the project is in line with the strategy, which in turn is the plan for achieving the goals. How should we design? What should flows in different user scenarios look like? How should the technology be structured and work? Everything should point to the goals via the strategy.

In the concept work, we include all parameters that form the basis of the project: set goals, technical conditions, identified needs, user scenario, positioning vis-à-vis competitors and brand expression. Then we use the insights and ideas we have to develop the concept.

Developing a concept is about giving a strategy an appearance, a flow and a technical architecture and serves as a solution proposal on how we should concretely achieve the goals. The user experience is often at the center when the concept is developed because it is the user’s experience that determines whether the concept is successful.

Ready to build your digital strategy?