Content Activation

Content consists of text, images, videos and experiences. The content can have different purposes ranging from educating to arousing a feeling within the viewer. Quality content is what sets you apart from your competition and keeps visitors coming back to your site. 

Content builds relationships, relationships are built on trust and trust drives revenue.

Content Strategy.

We identify the customer journey and ensure that the right type of content is presented at the right time. We also make sure that the “click path” or that the user’s “content track” leads correctly and also follow them to be able to measure the behavior when he clicks forward. We make sure to actively gain insight into which content is relevant, which content works and how the content and the website can be further developed to support the primary and secondary goals.

Content Management and Content Production.

To analyze something is to divide it into several parts and examine each part separately.

Facts in themselves are not knowledge. It is only when they are used to answer the right kind of questions that facts become insights. When we work with analysis, we formulate questions based on the assignment and make assumptions. Then it is important, based on the facts gathered, to answer the questions and confirm or reject our assumptions.

We always analyze with the end user in focus because the user’s experience is decisive for whether the project is successful or not. A bad user experience will run counter to any other business goals the project may have. In addition, our customers usually appreciate that we help them look at their own services and products with the user’s eyes.

We perform different types of analysis depending on the form of the project.

We do:

  • an overall analysis – we look at the customer’s business, set goals, target groups, customer journey and competitors.
  • an analysis of the user experience – we find out the users’ needs, the challenges or problem areas that exist to be able to solve them. We also look at how users behave, for example with the help of Google Analytics and Hotjar (which record how the user moves on a website). In some cases, we also perform user tests to confirm or reject our assumptions.
  • a technical analysis – we identify the editors’ needs, look at what integrations need to be made, map existing or new requests for technical functions, go through security requirements, requirements for performance and handling of personal data.

Maintenance and Incident Management.

Ensure that the website is accessible and functioning properly. Incident management, easier maintenance and editorial assistance. Keep the customer informed about events and implemented actions on the website.

Conversion Optimizer.

Actively work on finding ways that allow us to increase the conversion rate and other figures set for the conversion goals set in collaboration with the customer.

Web Analytics.

Follow up the results of website conversion, find users pain points and gain insight into which areas can and should be the focus for future activities.

Support For the Customer Organization and Partners.

User and editorial support for those who need it within and outside the customer’s organization.

Social Media.

Updating and activating content in social media with the aim of building a brand, creating interest and driving traffic to the website/increasing conversion.